Cultural Impact Productions
Rio de Janeiro 2016
When all eyes of the world are on Rio this summer, will you want to know more? Dig deeper? See the real Rio?
R.E.A.L. (Raw Engaging Authentic Live) Rio is an online digital experience that takes you behind the official broadcast cameras, beyond sports and into the hearts and eyes of the local community. We will showcase what is really happening on the ground and provide a cultural education of Rio de Janeiro, real Cariocas (citizens of Rio de Janeiro) and how being on the world stage impacts their communities.
Daily videos, images and blog posts, will connect and engage viewers with stories of arts & culture, health, lifestyle and the ultimate impact of the games. We want to highlight what the Olympic movement feels like to locals – both the excitement and the challenges.
On the screens of tablets, computers and smartphones, R.E.A.L. Rio has the potential to reach millions of consumers, wherever they are, and fill the gap created by Olympic media coverage with cultural education and authentic experiential journalism.
See more at www.RealRio.tv
During the London Olympics we were tasked with covering the cultural olympiad for CBC as well as creating a video blog for UBC Events. The top three videos were all published on CBC's arts website. The bottom three videos appeared on Events.ubc.ca